Redefining Financial Advice: the Virtual-First Approach
In a world where technology has reshaped how we connect, work, and live, it's no surprise that the realm of financial advice is also evolving.
I've never met my lawyer, accountant, or even some colleagues face-to-face.
Yet, we've built effective, trust-based working relationships. This experience has shaped my approach to providing financial advice, a virtual-first strategy that aligns with the realities of modern life.
Why Virtual-First?
Why choose a virtual-first approach?
The answer lies in understanding the needs and challenges of today's busy professionals. If you prefer in-person meetings for your financial matters, that's perfectly valid, and there are many local advisers who offer that service. However, my focus is on delivering convenience without compromising on the quality of advice.
Consider the typical scenario of attending a face-to-face meeting.
It often involves losing an hour or more in traffic, the stress of finding parking, and the added pressure of managing your schedule, especially if you have to pick up kids from school.
These logistical challenges can turn what should be a productive meeting into a source of frustration.
The Convenience Factor
In contrast, virtual meetings offer a level of convenience that traditional setups can't match. Imagine one partner joining the call from home, perhaps tending to a baby, while the other participates from their office.
They receive expert financial advice tailored to their needs, all within the comfort of their chosen environment. As soon as the meeting concludes, they can immediately transition to the next task of their day. This seamless integration of professional advice into daily life is a game-changer, especially for those juggling multiple responsibilities.
Beyond Convenience: A Genuine Experience
But my approach isn't just about convenience. It's about creating a genuine, comfortable experience.
Virtual meetings remove the barriers of stiff, corporate settings, allowing for a more relaxed and personal interaction.
Leveraging technology, these virtual interactions are designed to be as engaging and effective as possible. Tools like screen sharing, digital whiteboards, and secure document sharing enhance the collaborative aspect of these meetings, making them interactive and productive.
Capturing the Benefits of Face-to-Face Meetings
While face-to-face meetings undoubtedly have their benefits, such as the personal touch and non-verbal communication, well-structured virtual meetings can capture most of these advantages.
The key is in the structure and execution of these virtual sessions. By maintaining a focus on active listening, clear communication, and personalised advice, these meetings can be just as effective, if not more so, than traditional in-person consultations.
Adapting to Client Needs
The virtual-first approach is about adapting to what works best for my clients. It acknowledges that their time is valuable and that they need financial advice that fits into their busy lives, not the other way around.
This approach is particularly beneficial for families, where coordinating schedules can be a complex task. It allows both partners to be involved in the financial planning process, a crucial aspect of building a shared vision for their future.
Building Relationships in a Digital Age
Building relationships in a digital age requires a different set of skills and approaches. It's about establishing trust and rapport without the benefit of physical presence. This challenge is met by being attentive, responsive, and transparent in all communications. Regular updates, check-ins, and the use of various communication channels (like email, messaging, and video calls) ensure that the relationship remains strong and that clients feel supported and valued.
The move to a virtual-first approach in financial advising is more than just a response to technological advancements; it's a conscious decision to provide better service. It's about recognising the changing dynamics of our clients' lives and offering solutions that meet their needs.
The goal is to make financial planning accessible, convenient, and effective, allowing clients to focus on what matters most to them.
Want to know more?
1) You can click here to book a free 15-minute free clarity call with Sam Woodhouse to discuss how this may relate to you.
2) Join our Your Money Simplified email list to start taking control of your money today. And when you subscribe, I'll give you a PDF called My 3-Step Process for Building Your Road Map to Financial Freedom.
The information contained in this article is general information only. It is not intended to be a recommendation, offer, advice or invitation to purchase, sell or otherwise deal in securities or other investments. Before making any decision in respect to a financial product, you should seek advice from an appropriately qualified professional. We believe that the information contained in this document is accurate. However, we are not specifically licensed to provide tax or legal advice and any information that may relate to you should be confirmed with your tax or legal adviser.